Classical Events
Where users can browse classical music events based on location, date, and genre.
Use Case: Mobile app that provides one place to look up Classical events
User Interviews: Reveals insights to understand the target audience's wants and needs to better engage with classical music audience digitally
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Difficult Navigation: Users struggle with finding specific experiences due to inconsistent naming conventions.
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Search Frustrations: Users often search by melody or instrument but get poor results.
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Community Outreach: Users enjoy an open forum to connect with like minded individuals
Design Impact:
Based on the insights, I implemented the following UX improvements:
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Enhanced Search Functionality: Search by composer, genre, or location.
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Improved Navigation: Designed a genre-centric browsing experience.
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Provided a community hub to allow users to share experiences and create a sense of belonging
The Problem: Classical music enthusiasts has faced challenges discovering orchestral music events to attend symphonies, operas, & recitals nearby. By providing a centralized platform for discovering classical music events would simplify the process for users to find and attend live performances based on location, interests, or categories and streamline event organization and reach a larger audience.
User Flow: Provide a seamless experience to discover live performances, purchase event tickets, and provide am open forum to discuss performances.
Style Tiles
Concentrating on the most defining aspects of websites
UI: How I came up with style elements and respond to user's needs
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User Preferences – Classical music listeners often appreciate elegance, simplicity, and readability.
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Competitor Analysis – Studied other music apps (Spotify & EventBrite) to identify strengths and gaps.
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Visual References – Explored classical concert posters and Symphony Hall's website aesthetics for inspiration.
💡 Initial Direction:
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Elegant typography (e.g., serif fonts for a sophisticated feel)
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Beige-themed UI with gold/cream accents for a premium experience
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High-contrast, minimalistic layout for easy navigation
Overall, By iterating based user's needs and behaviors, I achieved a design that is both aesthetically refined and highly functional for classical music lovers.
Persona and Empathy Map:
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Lessons Learned
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Difficult to include the all possible filters and sorting (date, time, location, ticket pricing)
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Considering user's prospective when interacting with your design
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Prioritize which details to include on an event screen (Map, Availability, Program, Past events)
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Determining which details matter most ensuring users get the most important information first.
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Take into account how it will all flow together for a seamless experience while designing wireframes
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Strengthening UX skills such as prioritization, user empathy, and balancing complexity with usability
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Pay attention to font pairings, hierarchy, and whitespace to create balance.